Toys are some of the hottest Black Friday items. Thanks to the intense popularity and limited supply of high-demand toys, you'll see shoppers lining up outside stores and poised to add items to their shopping carts to get Hatchimals, Fingerlings and limited-edition LOL Surprise Balls in time for the holidays.
Where to find the best Black Friday toy deals
In 2018, Toys "R" Us (having gone out of business) will not join the 2018 Black Friday Toy race. However, other top retailers for Black Friday toy deals (Walmart, Target and Amazon) will fill the vacuum (and, arguably, already have been more competitive than Toys "R" us for years now). Expect retailers to come out with their toy list previews of the season's hot toys in the months before the holidays. We'll be updating our ad scans with major retailers' toy lists as they come in. And we'll be adding deals for toys on this page as they pop up.
Black Friday toy shopping tips
Be aware that, for the hottest items, simply finding the toy available is enough of a "deal." Don't wait for prices to fall later in the season, as you may simply find that, for high demand toys, supplies will simply run out.
If you aren't set on snagging a specific limited-supply toy, Black Friday will be a treasure trove of deals on stocking stuffers, board games, drones, scooters, Star Wars toys, LEGO and more. And, if you're truly not picky, waiting until the last minute in December will get you some of the best toy deals of the year, as retailers desperately try to clear out their stock.